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Dipl.-Ing. Dr. Christiane Moser
Customer & User Experience Professional

Dipl.-Ing. Dr. Christiane Moser
Customer & User Experience Professional

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CUXpro is a Customer &
User Experience Professional

Actively design experiences

more about me
CUXpro

My Philosophy

Human First
CUX-centered Design

The focus of ‘Human First’ is, as its philosophy Customer & User Experience (CUX)-Centered Design implies, the customers/users and their experiences. This new way of thinking and acting places the customers/users of interactive systems at the center of all development and strategic decisions.

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CX
Customer Experience

Customer Experience addresses all your customer's experiences, e.g., while interacting with your company, your process and offers with regards to the perceived quality. A good Customer Relationship is nowadays a must-have and an essential part of good CX Management. Therefore, it is important to properly consider, plan and execute the CX Journey of your customers.

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UX
User Experience

User Experience addresses all your users experiences, e.g., while interacting with your products with regards to the perceived quality. A good Usability of your product is nowadays not sufficient anymore, i.e. the sensory experience of the product (i.e., the UX) and everything around it (i.e., the CX).

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My Services

Consulting

Consulting

As an exteral expert I would like to work with you in the development process of your interactive systems and applications. I support you with the selection and application of the right method for your concrete problem or question. Togehter with you I develop an individual method mix dedicated to your needs. It is my objective and intention that all project decision focus on the users requirements, needs and ablilities.

Training

Training

A good CX and UX management needs strong knowledge and experience at every level for a successful integration in the business and development processes. I can help you understand and get experienced with Customer und User Experience basics. In my method trainigs you get to know and apply a selection of methods from my portfolio, which fit your development process.

Speaking

Speaking

I can talk at all kinds of events and conferenes about Customer and User Experience Design, my development philosphy Human First or the ROI for your company.

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My Method Portfolio

Analysis

research & understand

The goal is to 1) identify the people who will use the product (i.e., the users), 2) what they will use it for (i.e., the tasks), and 3) under what conditions they will use it (i.e., the context).

CX Methods
  • User Workshops
  • Interviews/Questionnaires
  • Contextual Inquiry
  • Ethnography
  • Competitor Analysis
  • Value Chain Analysis
  • Customer Support Data Analysis
  • Customer Journey Map
  • Customer Lifecycle
UX Methods
  • User Workshops
  • Interviews/Questionnaires
  • Contextual Inquiry
  • Probes/Diary Study
  • Ethnography
  • Walk-a-mile Immersion
  • Observations/Shadowing
  • Competitive Analysis
  • Content Audit/Task Analysis
  • Trend Analysis
  • Customer Support Data Analysis
  • Literature Review

Concept

empathize & ideate

The goal is to define 1) the goal & problem statement, 2) the users (i.e., personas), 3) user flows, and 4) the minimum viable product (MVP), as well as derive requirements.

CX Methods
  • Problem/Goal Definition
  • Customer Experience Map
  • Customer Experience Statements/Goals
  • (Core) Personas
  • Ideation
  • Minimum Viable Support Product
UX Methods
  • Problem/Goal Definition
  • (Core) Personas
  • User Flows
  • User Stories
  • Empathy Map
  • User Journey Map
  • Body Storming
  • Open Innovation
  • Ideation
  • Concept Map
  • Minimum Viable Product

Design

style & define

The goal is to define 1) task flows, 2) wireframes, 3) design language, and 4) mockups.

CX Methods
  • Card Sorting
  • Storyboarding
  • Co-Design
  • Service Flows
  • Design Documentation/ Language
UX Methods
  • Sketching
  • Information Architecture
  • Card Sorting
  • Storyboarding
  • Task Flows
  • Co-Design
  • Low-fidelity Prototyping
  • Design Documentation/ Language

Prototyping

try & change

The goal is 1) to create testable prototypes and 2) to finalize the design language and mockups.

CX Methods
  •                                                       
UX Methods
  • Mid-fidelity Prototyping
  • High-fidelity Prototyping
  • Design Patterns/ Heuristics
  • Design Documentation/ Language

Implementation

make & share

The goal is to define 1) best practices, 2) heuristics, and 3) to document development decisions.

CX Methods
  • Design Patterns/ Heuristics
  • Design Documentation/ Language
UX Methods
  • Design Patterns/ Heuristics
  • Design Documentation/ Language

Evaluation

tetest & finalize

The goal is to enable 1) early user feedback and 2) an iterative product development which saves time and money.

CX Methods
  • Workshops
  • Preference Test
  • Five Second Test
  • Expert Studies
  • (Remote) User Studies
UX Methods
  • Workshops
  • Concept Test
  • Preference Test
  • Paper Prototyping Test
  • Five Second Test
  • Expert Studies
  • (Remote) User Studies
  • A/B Test
  • Click-Stream Analysis
  • Experience Sampling