User research enables gathering a deep understanding about your users and your company.
User-centerd Design helps developing user-friendly products with a great user experience.
Rapid prototyping, expert and user studies, as well as iterative development ensure the success of your products.
User Experience (UX) addresses all your users experiences, e.g., while interacting with your products with regards to the perceived quality. A good Usability of your product is nowadays not sufficient anymore, i.e. the sensory experience of the product (User Experience) and everything around it (like the Customer Experience).
UX can be defined as: "a person's perceptions and responses that result from the use or anticipated use of a product, system or service.[...] User Experience includes all the users' emotions, beliefs, preferences, perceptions, physical and psychological responses, behaviors and accomplishments that occur before, during and after use." (DIN ISO 9241-210)
The UX is one of the most important success factors of your products: The experiences of your users determine if and how long a user interacts with your products or immediately stops using them. The UX does not only affect the current usage, but also the brand perception and recommendation of the products. This in turn can positively affect your revenues and profit. In order to ensure, that your users make positive experiences with your products, you should implement long-term UX Strategies.
A UX-Strategy is a plan-of-action and a guideline, which addresses these two questions:
Question: What is the best way manage UX at a company?
Answer: Plan-of-action, in order to manage UX and find out if the UX of your products is aligned with your business objectives
Question: How to design the best user experience for a specific product?
Answer: Guideline, in order to help developers and designers to achieve the business objectives
User research helps to validate assumptions and products (e.g., by verifying the intended value proposition).
Please send me an email and we make an appointment for a free consultation. I would love to come to your company and make a training with your employees and support you during the implementation and integration in your company.send email