1. Design for the customers/users and experiences not for you/your company
Therefore, a deep understanding of your customers/users is needed, which can be gained through user research in the analysis phase. Human First is about developing your product from the perspective of how it will be understood and used by your users rather than making them adapt their behaviors to use your product. Thus, the development/improvement of all supporting services for your customers/users need to go hand in hand with the development of your product for coherent experiences of your customers/users.
2. Strong commitment from the whole company
Every department needs to be involved in and committed to the development process, i.e., everyone shares a common goal and supports each other. Ideally, your company has a CX and UX strategy, i.e., a way of thinking that your employees understand and live. It is important that all major stakeholders in the company are involved and contribute in the process by performing their tasks and duties.
3. Better fail fast and often
Early user feedback and iterative development help to fail faster (i.e. find problems/errors) and save costs later on. It is well known that the longer it takes for a problem to appear, the longer it takes to fix it and the greater the costs are. Therefore, only if all departments work closely together solutions can be found and changes can be made quickly.
Not one customer/user is like another, as everyone has different needs, wishes, expectations and experiences. Only if you know your customers/users, you can develop and provide individual and promising products and offers, as well as a positive attachment to your company.
CX and UX are two of the most important success factors of your products: The experiences of your customers and users determine if and how long a user interacts with your products or immediately stops using them. This not only affect the current usage, but also the brand perception and recommendation of the products. In order to ensure, that your customers/users make positive experiences with your products, you should implement Human First as Strategies in your company.
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The goal is to 1) identify the people who will use the product (i.e., the users), 2) what they will use it for (i.e., the tasks), and 3) under what conditions they will use it (i.e., the context).
The goal is to define 1) the goal & problem statement, 2) the users (i.e., personas), 3) user flows, and 4) the minimum viable product (MVP), as well as derive requirements.
The goal is to define 1) task flows, 2) wireframes, 3) design language, and 4) mockups.
The goal is 1) to create testable prototypes and 2) to finalize the design language and mockups.
The goal is to define 1) best practices, 2) heuristics, and 3) to document development decisions.
The goal is to enable 1) early user feedback and 2) an iterative product development which saves time and money.