I’m Christiane Moser
UX Designer, UX Researcher, UX Strategist,
UX Mentor
I help product teams make user-centered decisions and build better products, through consulting, design, research, and training.
Start collaborating
At a Glance
Dr. Doctorate in HCI
Applied Computer Science
Universität Salzburg
18+ Years in UX
10 years in research
8 years in consulting
15 Industry Projects
Embedded Systems, SaaS (rail logistics, metal recycling, certification, retail, etc.)
17+ Years in Lecturing
ditact, FH Salzburg, FH OÖ, PLUS, Technikum Wien
Services
Consulting
As an external expert, I advise you throughout the development process of your interactive systems and applications. I support you in selecting and implementing the right methods for your specific challenge, and work with you to develop a method mix tailored to your needs.
It matters to me that project decisions keep your users’ requirements, needs, and constraints at the center, while staying aligned with your business goals.
Success Story Sciemetric with Tara Systems (opens in new tab)
Success Story Rail & Sea with Tara Systems (opens in new tab)
Success Story Cincinnati Test Systems with Embedded Wizard (opens in new tab)
Training
Good CX and UX management requires solid knowledge at every level for successful integration into your business and development processes. I help you and your team understand these topics and embed them in your organization for the long term.
In the methods training, you’ll learn to understand and apply a selection of methods from my portfolio, tailored to your development process.
Go to the trainings (opens in new tab)Talks
At events, conferences, and other gatherings, I give talks on topics such as:
- Brand, customer, and user experience design
- The successful interplay of BX, CX, and UX within an experience design culture
- My development philosophy, Human First
- The value UX brings to your business
Product experience mapping: Turning chaos into clarity (WebExpo 2026 (opens in a new tab))
UX Benchmarking for Digital Product Success (PUSH 2025)
Human First: Empowering People with New Technologies (SPAR ICS Keynote 2024)
My Process
With the *X Experience-centered Cycle, I help you create useful digital products that support and empower humans.
What this means for your product development:
- Decisions grounded in real user needs, not assumptions
- Products that are intuitively usable, because they were designed with users in mind from the start
- Development processes that create clarity early, avoiding costly detours
- Technology decisions aligned with the user experience
- A product that keeps evolving through continuous feedback instead of stagnating
My Process
With the *X Experience-centered Cycle, I help you create useful digital products that support and empower humans.
What this means for your product development:
- Decisions grounded in real user needs, not assumptions
- Products that are intuitively usable, because they were designed with users in mind from the start
- Development processes that create clarity early, avoiding costly detours
- Technology decisions aligned with the user experience
- A product that keeps evolving through continuous feedback instead of stagnating
My Philosophy
Human First
*X Experience-centered Cycle
The focus of “Human First,” as implied by the philosophy of the *X Experience-centered Cycle, is on humans and their experiences. This new way of thinking and acting puts the customers/users of interactive systems at the center of every design, development, and strategy decision.
Learn moreCX
Customer Experience
By Customer Experience, I mean the customer’s experiences, that is, all the experiences your customer has while interacting with your company, your products, and your offerings, in terms of perceived and felt quality. A good Customer Experience is a must-have today and part of good CX management.
Learn moreUX
User Experience
By User Experience, I mean the user’s experiences, that is, all the experiences your user has while interacting with your products, in terms of perceived and felt quality. Good usability of your product is no longer enough today, what matters more is the experience of the product (the UX) and everything around it (the CX).
Learn moreClient Feedback
Robert Greisberger .svg)
CEO | Rail & Sea
Rail&Sea, specialized in rail logistics, is facing the challenge of digital transformation. Christiane supports us in developing our own Transport Management System, from conception through to detailed implementation. Her background in computer science and her specialization in UX design are extremely valuable to us. Without her know-how and dedication, our project would not be possible to realize.
Jonathan Sivak
VP Product – Product & Development | Metaloop
Christiane helped us take our product and user experience to the next level. She developed key features and supported us in establishing a more structured design process within our team and across the entire company. Through her coaching and mentoring as a UX expert, the product team was able to continuously improve and benefit from her knowledge. As a counterpart to the challenges in the metal recycling industry, we’re very glad to have her on board for our mission.
Mentee Feedback from ADPList (opens in a new tab)
Artur Lupp
UX Designer & Researcher | September 29, 2025
I’ve known Christiane for years and keep coming back because she brings clarity fast. When I start to overthink, she lifts me to a bird’s-eye view and helps me refocus on what matters. Conversations are honest, constructive, and energizing. Beyond general UX, her biggest impact for me has been in research. She coached me through interview prep, refining methods, and setting up solid benchmarks - guiding me whenever things felt fuzzy.
Roya Kiani .svg)
UX Designer & Researcher | August 27, 2025
I’ve had mentorship sessions with Christiane for years, and her support has been truly valuable. She always brings a positive attitude, helpful solutions, and an open mind. Her guidance, empathy, and knowledge has been essential to my growth as a solo designer.
Anh Le
UX Designer | July 25, 2025
Christiane is incredibly professional and insightful. She shares practical tips based on her experience with both startups and large companies, and backs it up with real examples from her work. She offers great advice on how to approach tasks, what to focus on, and how to present your work effectively. I left the session feeling more confident and clear about how to improve my UX skills. Highly recommend a session with her to sharpen your UX eye or get expert feedback on your work.
Cuiying Feng .svg)
UX Researcher | May 02, 2025
Christiane is honest, trustworthy, professional, and approachable. She helps answered so many questions and I have on UX research, eg how to measure the impact of the UX research and how to assign proper metrics to your UX research. She is very good at explaining things. Super helpful, intellectually enlightened, highly recommend. I am so grateful to talk to the pioneer of the UX research as she have been doing research in the field since the start of UX.
Carla Rocha
UX Designer | March 20, 2025
Christiane has been mentoring me for over a year, and I can confidently say that she is an excellent mentor. With her solid experience in the UX field, she has helped me a lot at different stages of my career – from understanding what a strong portfolio should look like to supporting me with UX projects and preparing for interviews in the field. I am truly grateful for all her support throughout these months.
Barbara Hernandez
Product Designer | July 29, 2024
Christiane is very knowledgeable and our session was more than I expected! She gave me so much information on Product Design, and how to gain a competitive edge in the field. Best mentor I’ve encountered!
Client Feedback
Robert Greisberger
CEO | Rail & Sea
Rail&Sea, specialized in rail logistics, is facing the challenge of digital transformation. Christiane supports us in developing our own Transport Management System, from conception through to detailed implementation. Her background in computer science and her specialization in UX design are extremely valuable to us. Without her know-how and dedication, our project would not be possible to realize.
Jonathan Sivak
VP Product – Product & Development | Metaloop
Christiane helped us take our product and user experience to the next level. She developed key features and supported us in establishing a more structured design process within our team and across the entire company. Through her coaching and mentoring as a UX expert, the product team was able to continuously improve and benefit from her knowledge. As a counterpart to the challenges in the metal recycling industry, we’re very glad to have her on board for our mission.
Mentee Feedback from ADPList (opens in a new tab)
Artur Lupp
UX Designer & Researcher | September 29, 2025
I’ve known Christiane for years and keep coming back because she brings clarity fast. When I start to overthink, she lifts me to a bird’s-eye view and helps me refocus on what matters. Conversations are honest, constructive, and energizing. Beyond general UX, her biggest impact for me has been in research. She coached me through interview prep, refining methods, and setting up solid benchmarks - guiding me whenever things felt fuzzy.
Roya Kiani
UX Designer & Researcher | August 27, 2025
I’ve had mentorship sessions with Christiane for years, and her support has been truly valuable. She always brings a positive attitude, helpful solutions, and an open mind. Her guidance, empathy, and knowledge has been essential to my growth as a solo designer.
Anh Le
UX Designer | July 25, 2025
Christiane is incredibly professional and insightful. She shares practical tips based on her experience with both startups and large companies, and backs it up with real examples from her work. She offers great advice on how to approach tasks, what to focus on, and how to present your work effectively. I left the session feeling more confident and clear about how to improve my UX skills. Highly recommend a session with her to sharpen your UX eye or get expert feedback on your work.
Cuiying Feng
UX Researcher | May 02, 2025
Christiane is honest, trustworthy, professional, and approachable. She helps answered so many questions and I have on UX research, eg how to measure the impact of the UX research and how to assign proper metrics to your UX research. She is very good at explaining things. Super helpful, intellectually enlightened, highly recommend. I am so grateful to talk to the pioneer of the UX research as she have been doing research in the field since the start of UX.
Carla Rocha
UX Designer | March 20, 2025
Christiane has been mentoring me for over a year, and I can confidently say that she is an excellent mentor. With her solid experience in the UX field, she has helped me a lot at different stages of my career – from understanding what a strong portfolio should look like to supporting me with UX projects and preparing for interviews in the field. I am truly grateful for all her support throughout these months.
Barbara Hernandez
Product Designer | July 29, 2024
Christiane is very knowledgeable and our session was more than I expected! She gave me so much information on Product Design, and how to gain a competitive edge in the field. Best mentor I’ve encountered!
Partners
Cooperation Partners
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TARA Systems is a technology-driven software company providing components and services for embedded systems in the consumer electronics, industrial, automotive and mobile device sectors. The company focuses on reliable solutions for digital TV reception as well as tools and developments for graphical user interfaces.
UXtweak is powerful research tools for improving usability of web sites and apps, from prototypes to production.
Busch Labs offers end-to-end research services on a platform reaching broad consumer, business and niche audiences across DACH. Based in Vienna, they cover the full study lifecycle, from design and recruiting to fielding and analysis.
Userbrain is an Austrian user testing tool that makes unmoderated user tests with real people fast, easy and affordable. With its own tester pool and AI features for test setup and analysis, Userbrain takes teams from test idea to real user feedback in a few hours, so they can find UX problems early and make better decisions.
Mentoring Partners
ADPList is a community built on connection and inclusivity. It’s a platform where people around the world can find, book, and meet with mentors. ADPList believes in inspiring, meaningful conversations led by mentors.
Community Partners
UCPX Network is a community that brings together people from different experience disciplines, from UX and CX to BX and PX. The network creates open spaces for exchange, inspiration, and mutual support, where knowledge is shared, new perspectives are discovered, and genuine connections are made.
UX Salzburg is a local community for UX professionals and everyone enthusiastic about user experience. It offers a space to meet people, share knowledge and experience, and shape the UX scene in Salzburg together, both at local events and international online meetups.
Teaching / Lecturing Partner
HTBLuVa Salzburg offers practice-oriented courses in UX design within its Graphics & Media and Information Technology departments. This supports the training of experts in user-centered and innovative solutions.
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University of Applied Sciences Salzburg offers practice-oriented courses in UX design within its Design and Product Management programs. Similarly, University of Applied Sciences Upper Austria provides solid UX-relevant content within its Informatics, Communication & Media program. In addition, University of Applied Sciences Technikum Wien offers a part-time master’s program in User Experience Management, which covers comprehensive knowledge in UX design, usability, methods, and management. Together, these programs prepare future professionals specifically for user-centered and innovative challenges.
University Salzburg, together with the University of Applied Sciences Salzburg, offers the interdisciplinary master’s program in Human-Computer Interaction. Taught in English, the program combines computer science, design, and psychology, providing both scientifically grounded and practice-oriented knowledge for researching, designing, and improving user-centered interfaces and interactions.
Partners
Cooperation Partners
(opens in a new tab) (opens in a new tab)
TARA Systems is a technology-driven software company providing components and services for embedded systems in the consumer electronics, industrial, automotive and mobile device sectors. The company focuses on reliable solutions for digital TV reception as well as tools and developments for graphical user interfaces.
UXtweak is powerful research tools for improving usability of web sites and apps, from prototypes to production.
Busch Labs offers end-to-end research services on a platform reaching broad consumer, business and niche audiences across DACH. Based in Vienna, they cover the full study lifecycle, from design and recruiting to fielding and analysis.
Userbrain is an Austrian user testing tool that makes unmoderated user tests with real people fast, easy and affordable. With its own tester pool and AI features for test setup and analysis, Userbrain takes teams from test idea to real user feedback in a few hours, so they can find UX problems early and make better decisions.
Mentoring Partners
ADPList is a community built on connection and inclusivity. It’s a platform where people around the world can find, book, and meet with mentors. ADPList believes in inspiring, meaningful conversations led by mentors.
Community Partners
UCPX Network is a community that brings together people from different experience disciplines, from UX and CX to BX and PX. The network creates open spaces for exchange, inspiration, and mutual support, where knowledge is shared, new perspectives are discovered, and genuine connections are made.
UX Salzburg is a local community for UX professionals and everyone enthusiastic about user experience. It offers a space to meet people, share knowledge and experience, and shape the UX scene in Salzburg together, both at local events and international online meetups.
Teaching / Lecturing Partner
HTBLuVa Salzburg offers practice-oriented courses in UX design within its Graphics & Media and Information Technology departments. This supports the training of experts in user-centered and innovative solutions.
(opens in a new tab) (opens in a new tab) (opens in a new tab)
University of Applied Sciences Salzburg offers practice-oriented courses in UX design within its Design and Product Management programs. Similarly, University of Applied Sciences Upper Austria provides solid UX-relevant content within its Informatics, Communication & Media program. In addition, University of Applied Sciences Technikum Wien offers a part-time master’s program in User Experience Management, which covers comprehensive knowledge in UX design, usability, methods, and management. Together, these programs prepare future professionals specifically for user-centered and innovative challenges.
University Salzburg, together with the University of Applied Sciences Salzburg, offers the interdisciplinary master’s program in Human-Computer Interaction. Taught in English, the program combines computer science, design, and psychology, providing both scientifically grounded and practice-oriented knowledge for researching, designing, and improving user-centered interfaces and interactions.
Method Portfolio
Analysis
The goal is to 1) identify the people who will use the product (i.e., the users), 2) what they will use it for (i.e., the tasks), and 3) under what conditions they will use it (i.e., the context).
- User Workshops
- Interviews/ Questionnaires
- Contextual Inquiry
- Ethnography
- Competitor Analysis
- Value Chain Analysis
- Customer Support Data Analysis
- Customer Journey Map
- Customer Lifecycle
- User Workshops
- Interviews/ Questionnaires
- Contextual Inquiry
- Probes/Diary Study
- Ethnography
- Walk-a-mile Immersion
- Observations/ Shadowing
- Competitive Analysis
- Content Audit/Task Analysis
- Trend Analysis
- Customer Support Data Analysis
- Literature Review
Concept
The goal is to define 1) the goal & problem statement, 2) the users (i.e., personas), 3) user flows, and 4) the minimum viable product (MVP), as well as derive requirements.
- Product Experience Canvas
- Problem/Goal Definition
- Customer Experience Map
- Customer Experience Statements/Goals
- (Proto) Personas
- Ideation
- Minimum Viable Support Product
- Product Experience Canvas
- Problem/Goal Definition
- Jobs to be Done
- (Proto) Personas
- User Flows
- User Stories
- Empathy Map
- User Journey Map
- Body Storming
- Open Innovation
- Ideation
- Concept Map
- Minimum Viable Product
Design
The goal is to define 1) task flows, 2) wireframes, 3) design language, and 4) mockups.
- Card Sorting
- Storyboarding
- Co-Design
- Service Flows
- Design Documentation/ Language
- Sketching
- Information Architecture
- Card Sorting
- Storyboarding
- Task Flows
- Co-Design
- Low-fidelity Prototyping
- Design Documentation/ Language
Prototyping
The goal is 1) to create testable prototypes and 2) to finalize the design language and mockups.
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- Mid-fidelity Prototyping
- High-fidelity Prototyping
- Design Patterns/ Heuristics
- Design Documentation/ Language
Implementation
The goal is to define 1) best practices, 2) heuristics, and 3) to document development decisions.
- Design Patterns/ Heuristics
- Design Documentation/ Language
- Design Patterns/ Heuristics
- Design Documentation/ Language
Evaluation
The goal is to enable 1) early user feedback and 2) an iterative product development which saves time and money.
- Workshops
- Preference Test
- Five Second Test
- Expert Studies
- (Remote) User Studies
- Workshops
- Concept Test
- Preference Test
- Paper Prototyping Test
- Five Second Test
- Expert Studies
- (Remote) User Studies
- A/B Test
- Click-Stream Analysis
- Experience Sampling