CUXpro | Dipl.-Ing. Dr. Moser Christiane
How can I support you with UX?
I would like to support you with workshops and consultancy (i.e., user research), in order to prepare your UX-strategy and successful integration of UX in your company. Important is the selection and application of the right methods for your problem statement in the different phases of product development (i.e., an individual method mix is developed).
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Analysis User research enables gathering a deep understanding about your users and your company.
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Concept & Design User-centerd Design helps developing user-friendly products with a great user experience.
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Evaluation Rapid prototyping, expert and user studies, as well as iterative development ensure the success of your products.
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What is User Experience (UX)?
User Experience (UX) addresses all your users experiences, e.g., while interacting with your products with regards to the perceived quality. A good Usability of your product is nowadays not sufficient anymore, i.e. the sensory experience of the product (User Experience) and everything around it (like the Customer Experience).
UX can be defined as: "a person's perceptions and responses that result from the use or anticipated use of a product, system or service.[...] User Experience includes all the users' emotions, beliefs, preferences, perceptions, physical and psychological responses, behaviors and accomplishments that occur before, during and after use." (DIN ISO 9241-210) -
Why is UX a success factor?
The UX is one of the most important success factors of your products: The experiences of your users determine if and how long a user interacts with your products or immediately stops using them. The UX does not only affect the current usage, but also the brand perception and recommendation of the products. This in turn can positively affect your revenues and profit. In order to ensure, that your users make positive experiences with your products, you should implement long-term UX Strategies.
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What is a UX Strategy?
A UX-Strategy is a plan-of-action and a guideline, which addresses these two questions:
Question: What is the best way manage UX at a company?
Answer: Plan-of-action, in order to manage UX and find out if the UX of your products is aligned with your business objectivesQuestion: How to design the best user experience for a specific product?
Answer: Guideline, in order to help developers and designers to achieve the business objectivesUser research helps to validate assumptions and products (e.g., by verifying the intended value proposition).
Dr. Christiane Moser
Customer & User Experience Professional
You would like to know more about UX?
Please send me an email and we make an appointment for a free consultation. I would love to come to your company and make a training with your employees and support you during the implementation and integration in your company.
My Method Portfolio
Analysis
research & understand
The goal is to 1) identify the people who will use the product (i.e., the users), 2) what they will use it for (i.e., the tasks), and 3) under what conditions they will use it (i.e., the context).
UX Methods
- User Workshops
- Interviews / Questionnaires
- Contextual Inquiry
- Probes / Diary Study
- Ethnography
- Walk-a-mile Immersion
- Observations / Shadowing
- Competitive Analysis
- Content Audit / Task Analysis
- Trend Analysis
- Customer Support Data Analysis
- Literature Review
Concept
empathize & define
The goal is to define 1) the goal & problem statement, 2) the users (i.e., personas), 3) user flows, and 4) the minimum viable product (MVP), as well as derive requirements.
UX Methods
- Problem / Goal Definition
- Jobs to be Done
- (Proto) Personas
- User Flows
- User Stories
- Empathy Map
- User Journey Map
- Body Storming
- Open Innovation
- Ideation
- Concept Map
- Minimum Viable Product
Design
style & ideate
The goal is to define 1) task flows, 2) wireframes, 3) design language, and 4) mockups.
UX Methods
- Sketching
- Information Architecture
- Card Sorting
- Storyboarding
- Task Flows
- Co-Design
- Low-fidelity Prototyping
- Design Documentation / Language
Prototyping
try & change
The goal is 1) to create testable prototypes and 2) to finalize the design language and mockups.
UX Methods
- Mid-fidelity Prototyping
- High-fidelity Prototyping
- Design Patterns / Heuristics
- Design Documentation / Language
Implementation
make & share
The goal is to define 1) best practices, 2) heuristics, and 3) to document development decisions.
UX Methods
- Design Patterns / Heuristics
- Design Documentation / Language
Evaluation
test & finalize
The goal is to enable 1) early user feedback and 2) an iterative product development which saves time and money.
UX Methods
- Workshops
- Concept Test
- Preference Test
- Paper Prototyping Test
- Five Second Test
- Expert Studies
- (Remote) User Studies
- A/B Test
- Click-Stream Analysis
- Experience Sampling
